Viviane Foutrel is a French creative director and designer working at the intersection of creative direction, design and production. Having worked across Europe, South America and Asia, she brings an international perspective shaped by years of hands-on work across creative leadership, brand building and multidisciplinary production.
Her path includes collaborating with artisans and creative teams in Guatemala, Colombia and India, giving her a grounded understanding of materials, craft processes and on-the-field project execution. Later roles in sales, commercial development and startup environments also inform her practical, results-oriented approach to brand creation — including work with brands such as Balenciaga, Kiehl's and Galeries Lafayette.
Today, Viviane works across creative direction, brand and digital design, and production, moving fluidly between studio work and digital exploration — including 3D and AI-driven concepts. Through Vokode, a Paris-based agency at the forefront of CGI and immersive brand experiences, she has led several campaigns for Rabanne and Jimmy Choo.
Now based in Spain, she works internationally, leading projects independently or assembling tailored teams depending on scale and ambition.
EXPERIENCE
Since 2022 - Freelance Creative director & strategic consultant
International Clients including: Rabanne, Jimmy Choo with Vokode Agency
2021 / 2022 Reforestum (Spain/France) Corporate Climate Solutions Manager
Spanish, UK & French clients including: Balenciaga, Kiehl’s, Galeries Lafayette, Mirakl, Adidas Padel
2019 / 2021 Hosco (Spain) Strategic Account Management
International clients including: 5* & 4* hotels, F&B groups (Experimental Group, Moma, Corbin & Kings, Zuma), prestige schools such as Les Cordons Bleus, Vatel.
2017 / 2018 Makua Jewelry (Colombia) Sales director & external creative consultant (designer and field product development)
Latam, USA, Europe, APAC clients including: Accompany, Musée du Quai Branly, Boho Hunter
2017 Graphic Designer, Mesæstandar (Colombia)
2016 Graphic Designer, Workaholic People (Guatemala)
2014 Graphic Designer, Border and Fall (India)
2013 Graphic Designer, Krafthaus (Australia)
STUDIES
2011 - 2016
L'École de design Nantes Atlantique (France/India)
Masters degree in transcultural design - India Campus, New Delhi
Courses: Social innovation, sustainability, design thinking, social impact project management, field research
Thesis: « Empowerment of women through traditional textiles in rural areas of India. » Field research in Kutch desert, Gujarat (India) with different communities, NGO, Self-help groups.
Bachelor's degree, Interaction design, Nantes (France)
Courses: Graphic design, Service design, UX/UI, Design Thinking, Basic Programming, Social Innovation, Data visualization