Inspired by nature, culture and people.
Viviane is a French creative director with over a decade of international experience at the intersection of fashion, textiles, and sustainability. Educated in design in France and holding a Master’s in Transcultural Design from Delhi, she brings a unique global perspective to brand building.
Her career spans leading creative direction, brand strategy, and commercial development for both emerging and established brands. She has worked closely with rural and indigenous communities in India, Guatemala, and Colombia, helping translate traditional craft into globally relevant products and driving market entry into the US and Europe.
Viviane has consulted for fashion and craft-focused companies including Border&Fall, and led sustainability initiatives with brands such as Balenciaga and Galeries Lafayette. Most recently, she has directed creative content and campaigns for luxury houses including Jimmy Choo and Rabanne.
She brings a 360° vision that fuses design excellence with business strategy—delivering impactful, culturally resonant, and commercially viable creative leadership.
Experience
2022 / Current - Freelance Creative director & strategic consultant
2021 / 2022 Reforestum (Spain/France) Corporate Climate Solutions Manager
Spanish, UK & French clients including: Balenciaga, Kiehl’s, Galeries Lafayette, Mirakl, Adidas Padel
2019 / 2021 Hosco (Spain) Strategic Account Management
International clients including: 5* & 4* hotels, F&B groups (Experimental Group, Moma, Corbin & Kings, Zuma), prestige schools such as Les Cordons Bleus, Vatel.
2017 / 2018 Makua Jewelry (Colombia) Sales director & external creative consultant (designer and field product development)
Latam, USA, Europe, APAC clients including: Accompany, Musée du Quai Branly, Boho Hunter
2017 Graphic Designer, Mesæstandar (Colombia)
2016 Graphic Designer, Workaholic People (Guatemala)
2014 Graphic Designer, Border and Fall (India)
2013 Graphic Designer, Krafthaus (Australia)
Studies
2011 - 2016
L'École de design Nantes Atlantique (France/India)
Masters degree in transcultural design - India Campus, New Delhi
Courses: Social innovation, sustainability, design thinking, social impact project management, field research
Thesis: « Empowerment of women through traditional textiles in rural areas of India. » Field research in Kutch desert, Gujarat (India) with different communities, NGO, Self-help groups.
Bachelor's degree, Interaction design, Nantes (France)
Courses: Graphic design, Service design, UX/UI, Design Thinking, Basic Programming, Social Innovation, Data visualization
A blurry picture of Lucho & Sol, my furry assistants