Creative direction for a CGI x influencer campaign produced across London.
Direction · Production
LONDON / PARIS
For the launch of the With Love fragrance, the campaign blended CGI craft with real-world production. Work spanned concept development, international casting, on-site production in London, and full post-production leadership with CGI teams.
Creative Direction · Talent Curation · Production Leadership
– Concept development & mood direction
– Influencer casting in the UK, US & Spain
– Talent negotiations
– Location scouting in London
– Coordination of local production teams
– On-set direction for studio & street shoots
– Post-production supervision with CGI, color & sound teams
– Final delivery to global client teams
Jimmy Choo — “With Love” Campaign
