Kumari is a fashion brand creating versatile dresses inspired by the sari, crafted from up-cycled secondhand saris and textile waste. Founded by Rashmi Varma and Malika V Kashyap of Border & Fall, the brand centers sustainability and cultural heritage.

For Kumari’s first anniversary, we developed a playful social media and web campaign inspired by India, incorporating symbolic elements such as Kutch patterns, celestial motifs, and the snake—referencing femininity, rebirth, and the infinite drape of Kumari’s designs.