workaholic

ROLE

GUATEMALA

Creative Direction . Graphic Design

Workaholic Design Studio is a graphic design studio based in Guatemala City specializing in identity design, branding, web design, and art direction. I collaborated across a diverse range of projects for clients in music, fashion, jewelry, and hospitality, crafting distinctive brand experiences through typography, color, and visual systems.

A key project included the development of a product line in collaboration with Mayan communities, integrating cultural heritage with contemporary design.

Simbiótica, Guatemalan Handicraft Exhibition

Collaborating on the design process and developing concepts with artisans with Jimena Pons and Bárbara Casteñada

Colorful yarns, woman weaving on a loom, woman in traditional attire, shopping for handicrafts, women making bags with woven material, woman shopping for kitchenware.
Scene of a group of five people signing documents at a table with an orange wall, a banner, and a folding table in the background; close-up of hands writing and noting in notebooks with a phone and camera on the table; schematic diagram of adjustable
Display of three woven rugs with geometric floral patterns, set on a peach-colored floor with white wire racks.

Identity for a wellness retreat hotel “Mi Camino de Compostela, casa terapéutica”

A colorful map of Galicia, Spain with annual travel routes community and therapy centers highlighted, including Casa Tarántula, Mi Camino de Compostela, and other therapeutic houses.
A white tote bag with colorful confetti pattern, hanging from a person's hand.
Part of a logo or graphic design with black outlined circle and text that says 'Mi Camino de Compostela casa terapéutica' on a light green background.
A skincare serum bottle labeled 'Relaxation Elixir' positioned between two decorative arrangements of white flowers and oval stones on a beige background.
A brown glass candle holder with a white label that reads 'SAGE & CITRUS' and some rocks stacked underneath, placed on a white surface with a plain white background.

Social media campaign for Studio Mobile

Colorful graphic with large black text that says '1 Dona'. The background is light purple with geometric shapes, including a red curved shape on the right and a blue circle at the bottom left. Additional text in Spanish instructs to bring furniture in good condition to a location, with the date in black text 'JUNIO'. The lower part features a red and white logo reading 'STUDIO H'.
Graphic with Spanish text saying '2.1 mantenimiento hogareños más necesarios' and a red QR code at the bottom, with black and blue icons and text.
A colorful graphic design featuring geometric shapes and Spanish text promoting a creative space for making and designing new pieces for your home, with the words 'Crea con nosotros nuevas piezas y un espacio nuevo para tu casa.'