Led narrative strategy, content development, and UI/UX direction for the website redesign of Alejandra Ruiz, a multidisciplinary artist and designer. Reframed her services and digital structure to support her research-driven practice, shaping a platform that reflects her experimental, science-based, and academic approach. Collaborated closely throughout concept development and execution to deliver a cohesive digital experience aligned with her studio methodology.

www.hello-alegria.com